Image Optimizer
compress-image
How to Optimize Imagesfor High Performance on the Internet without Losing Quality
Did you know that optimizing your images prior to uploading to WordPress could have a significant impact on speed of your website?
When beginning a new blog many new bloggers upload images without optimizing them for the web. Large images can slow your website more slow.
You can fix this by applying Image optimization best practices as part of your routine blog routine.
The following article In this article, we will demonstrate how to optimize your photos for better internet performance without losing quality. We will also provide automatic picture optimization tools for WordPress that can simplify your work.
Since this is a comprehensive guide to image optimization for the web We have designed an easy to follow table of content:
- What's image optimization? (optimized vs unoptimized images)
- What makes image optimization important? What are the advantages?
- How can I save and optimize images to improve web performance?
- Top image optimization tools and programs
- The best Images optimization software for WordPress
What is Image Optimization? (Optimized vs Unoptimized Images)
Image optimization is the procedure of saving and providing images with the smallest image size, while not diminishing the quality of the image overall.
Although the process may sound complicated but it's actually fairly simple today. One of the numerous image optimization plugins and tools to instantly compress images more than 80% and without any visible decrease in image quality.
Here's an example of an optimized and unoptimized image
You can observe, when optimized correctly, the image could be 75 percent smaller than the original picture without any loss of quality.
What is Image Optimization work?
In simple terms simple terms, image optimization works by using compression technology , such as "Lossy" and "Lossless" that helps reduce the total size of the image without causing a noticeable reduction in quality.
What does it mean to optimize Images?
If you've ever been given an advice to optimize your images by your WordPress hosting support team or a speed tester tool, then all it means is that you must reduce the size of your photos by optimizing them for web.
Why is Image Optimization Important? What are the Benefits of Image Optimization?
While there are many benefits of optimizing images, these are the top benefits worth knowing:
- Faster website speed
- Improvements in SEO rankings
- A higher overall conversion rate for sales and leads
- Storage and bandwidth are reduced (which can reduce hosting and CDN cost)
- Faster backups to websites (also reduces the cost for backup storage)
Other than video, images are the next largest item on a web page. As per HTTP archive pictures account for in the average 21% the total weight of the page.
As we all know that sites that are fast rank higher on search engines (SEO) and have better conversions which is why image optimization is something every business website must perform in order to be successful online.
Now you might be wondering what difference is image optimization really create?
According to a Strangeloop study, a one-second delay in the loading of websites could result in a loss of 7% in sales. It also results in 11% fewer pageviewsand a 16 percent decrease in customer satisfaction.
If these aren't enough reasons to speed up the loading time of your site, then you should know that search engines like Google are also giving preferential SEO treatment to faster loading websites.
That means that by optimizing your photos for the web, you can both improve web page speed and increase WordPress SEO rankings.
Video Tutorial
If you'd prefer written instructions, just keep reading.
How to Save and Optimize Images for Web Performance?
The most important factor in success in picture optimization of web pages is to find the best equilibrium between the lowest file size and acceptable quality of the image.
The three elements which play a major influence on picture optimization are:
- Image file format (JPEG vs PNG vs GIF vs tiff )
- Compression (Higher compression = smaller file size)
- Image Dimensions (height and width)
If you select the most appropriate combination of these three, you could reduce your images' size by up 80%.
Let's examine each of these in more detail.
- Image File Format
For most webmasters, the three primary image formats that truly need to be considered comprise JPEG, PNG, and GIF. Picking the right type of file is essential to image optimization.
To simplify things To keep things simple, you should use JPEGs when you want to use images or photos with lots of colors, PNGs for simple images or when you need transparent images, and GIF to only use animated images.
For those that don't know the difference between each file type, the format of PNG images is uncompressed . This means it's a more high-quality image. However, the downside is that file sizes are considerably larger.
On the other hand, JPEG is a compressed file format that reduces the image quality to provide a significantly smaller size file.
In contrast, GIF only uses 256 colors along with lossless compression which makes it the most suitable choice with regard to animation images.
On WPBeginner We employ all three image formats , based on the kind of image.
2. Compression
The following thing to consider is image compression, which plays an enormous role for image optimization.
There are a variety of types and levels of image compression available. Settings for every will differ depending on the compression software you are using.
The majority of image-editing tools like Adobe Photoshop, On1 Photo, GIMP, Affinity Photo and many more have built-in features for image compression.
You are also able to save images using a web tool like TinyPNG or JPEG Mini for easier image compression.
Although it's manual but these two techniques allow you to compress images prior uploading images to WordPress This is what we do with WPBeginner.
There are also several popular WordPress plugins such as Optimole, EWWW Image Optimizer and many more that automatically compress images when you upload them. A lot of newbies and large corporations use these images optimization plugins due to the fact that it is simple and quick.
We'll talk more about these WordPress plugins in the coming article.
3. Image Dimensions
Normally, when you download a photograph from your phone , or digital camera it will have a very high resolution and big file dimensions (height as well as width).
In general, these photos have a resolution of 300 DPI and sizes ranging from 2000 pixels and higher. These high-quality photos are well-suited to print or desktop publishing. These images are not appropriate for websites.
Making the file's dimensions more manageable can significantly reduce the size of an image. It is easy to resize images with an image editing program on your personal computer.
For example, we optimized the photo using 1.8 Megabytes in size as the original file size With a 300 DPI resolution, and dimensions of 4900x3200 pixels.
We went with the JPEG format for greater compression. We then changed the dimensions to 1200x795 pixels. In addition, it reduced the file size to 103KB. This is 94% smaller than the original size.
Now that you've identified the three key elements in image optimization We'll take a look at different images optimization tools for owners of websites.
Best ImageOptimization Tools and Programs
As we mentioned earlier, most image editing software come including image optimization or compression setting.
Outside of the image editing software, there are also several powerful and affordable image optimization tools you can apply to optimize images for web use (with only few clicks).
We recommend using these tools to optimize images prior to uploading them to WordPress, specially if you are a perfectionist.
This method helps you save storage space in your WordPress hosting account, as well as guaranteeing speedy images with best quality since you have to manually look over each image.
Adobe Photoshop
Adobe Photoshop is a premium software that comes with a feature that lets you save images specifically designed for the web. Simply open the image, then click on"File" and then select the "File >> Save for Web" option.
It will open a new dialog box. On the right, you are able to choose various image formats. For JPEG format, you will get a range of quality options. If you choose your preferred options, it will also display the size of the file at the bottom left.
GIMP
GIMP is a free and open-source alternative to the popular Adobe Photoshop. It is a tool to optimize your images for online use. The downside is that it's not as simple to use as some of the other solutions on this list.
First, you need to open the image within GIMP and then click File >> Export As option. It will open the save file dialog box. Create a new name, and then click"Export Now.
It will open options for exporting images. If you are using JPEG files, you can choose the compression setting to reduce file size. After that, press"Export" button in order to save optimized images.
TinyPNG
TinyPNG is a free online application that utilizes a lossy compression technique that can reduce in size your PNG images. All you have to do is go to their website and upload your pictures (simple drag and drop).
They will compress the image and send you a download link. You can utilize their sister websitecalled TinyJPG, for JPEG file compression.
There is also Extensions for Adobe Photoshop which is what we utilize as part of our image editing process since it is a blend of TinyPNG and TinyJPG in Photoshop.
For developers, they offer an API to convert images automatically, and for those who are new to the field, they offer the WordPress plugin that will complete the task for you (more on this later).
JPEG Mini
JPEGmini is a lossless compression technique that significantly reduces the size of pictures without affecting their perceptual quality. It is also possible to compare the quality of the original image with the compression image.
The web version for free, or purchase the program for your computer. They also have a paid API that can automate the process for your server.
ImageOptim
ImageOptim is an Mac software that allows you to reduce images, without sacrificing any quality. This is done by identifying the best compression parameters , and removing unnecessary color profiles.
Windows alternatives to that are Trimage.
Best Image Optimization Plugins for WordPress
Our opinion is that the best way to optimize your images is to make them optimized prior to uploading images to WordPress. If, however, you operate an author-based site or require an automated solution, you could try the WordPress image compression plugin.
Below is our list of the best WordPress Image compression software:
- Optimole the most popular plugin from The developers behind ThemeIsle.
- EWWW Image Optimizer
- Compress JPEG and PNG images using the plugin developed by the TinyPNG team, which is mentioned in the article.
- Imagify plugin is developed by the popular WP Rocket plugin team.
- ShortPixel Image Optimizer
- WP Smush
- reSmush.it
Utilizing any of these WordPress image optimization plugins can help you accelerate your website.
Final Thoughts and Best Practices for Image Optimization
If you aren't saving images that are optimized for web, then you should begin doing that immediately. It's going to make a big difference on your site speed as well as your customers will be thankful for it.
Additionally, faster websites are excellent for SEO, and you will likely see an increase in your ranking on search engines.
Make use of this tool convert to png
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